My journey
2021 - Present
Head of Marketing
Led a ten-member full stack marketing team. Responsible for brand management, demand generation, content marketing, events and more.
2006 - 2009
Senior Marketing Manager
Led marketing for WaveMaker and HyScale, two of my Pramati's cutting-edge SaaS platforms.
2004 - 2006
Brand and communications lead
As the Brand & Communications lead, I have experience in studying and setting up brand strategy and implementation. I have facilitated brand discovery sessions, conducted internal and external brand audits, defined brand values, worked on vision and mission statements, and designed training sessions to communicate brand promise and vision. Additionally, I have led and executed a PR strategy to launch "Education for Human Potential" and amplify the brand message across stakeholders and the community.
2004 - 2006
Product Marketing Analyst
n my role as a marketing and branding strategist for Zoho's document management system and office suite, my team and I were responsible for a range of activities These included designing and executing the product's content strategy across various channels such as the website, blogs, and sales collaterals. We also conducted competitor mapping and analysis, developed campaigns, participated in events, and worked on growing the partner ecosystem. Additionally, we were responsible for creating and executing the public relations and media strategy for the product.
2004 - 2006
Senior Specialist | Brand Comms
As a member of TE Connectivity, my responsibilities involve overseeing the implementation of strategic public relations and media initiatives. This includes the development of our brand, as well as the creation and execution of digital and social media strategies.
Education
2000 - 2004
SDMIMD | MBA Marketing
1997 - 2000